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Media Relations for Corporate Representatives
Introduction
Overview of Media Management
Dos and Donts for Working with Journalists
How Journalists Use Data & Multimedia Files
Pitching to Media: Data
Yellow Journalism
Interviewing
Before the Interview
Pre-Interview Checklist
Conducting Strong Interviews
Off the Record vs. On Background
Post-Interview Follow Up
Best Practices When Engaging with Media
Best Practices When Engaging with the Media
Personal Presentation
Body Language
It's Okay to Acknowledge Mistakes
How Journalists Use Social Media Survey - 2023
Crisis Communications
Writing a Plan
Crisis Communications Team (4:37)
Media Protocols
Holding Statements
Designated Spokesperson (2:10)
Teach online with
Designated Spokesperson
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