First Section
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Overview (2:45)
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How Did We Get Here? (2:30)
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Primary Causes of Problems in Social Media
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Case Study: Adidas & Boston Marathon (1:37)
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Case Study: Cinnabon & Carrie Fisher (1:35)
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Case Study: Rouse's Market & Trump Rally (1:54)
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Case Study: US Airways Tweets Dirty Pic (2:55)
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Treat Social Media Like Media (4:58)
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Case Study: Coca-Cola & Russia (8:31)
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Case Study: KFC & #NSFW (4:30)
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Case Study: Company Lays Off Social Media Manager (3:20)
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How Do You Make Sure Your Social Media is Well Managed? (1:52)
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Checks & Balances (0:43)
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Social Media Policy
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Monitoring Social Media
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Summary
